There is a recognised need for fire services to better understand all hard to reach groups in our communities in order to determine the most effective strategies to reach them with fire safety messages.
Hard to reach groups include some of the following:
- Socially-isolated people, particularly the elderly
- Alcohol/drug impaired people
- New and emerging communities. See also the members-only Culturally and Linguistically Diverse Resources
- People engaging in risk-taking behaviours
- Socially/Fiscally disadvantaged people
The results of this research, when translated into practical strategies to reach these hard to reach groups, has the potential to reduce the number of fire-related deaths and injuries to those people most at risk of Residential Fire.
Work in this area will provide AFAC member agencies with greater insight into the attitudes, behaviours and perceptions of selected hard to reach groups. This will also clearly identify strategies (e.g. approach, communication channel, partnerships) that fire services can integrate into programs, initiatives and other communication projects to increase the effectiveness of fire safety messages to hard to reach groups.
Items in Hard to Reach Groups: Research and reports
- Children's Knowledge of Bushfire Hazards - December 2012
- Vietnamese - FESA - Cyclone Smart - October 2011
- Effectiveness of Digital Media and Social Networking for Reaching At-risk Groups - December 2011
- Building Resilience: Engaging with rural communities about fire safety - December 2011
- Implementation Changes - August 2011
- Engagement Strategies - August 2011
- The Firey Youth Mentoring Program - August 2011
- Renewin’ Strathewen - August 2011
- ACT Culturally and Linguistically Diverse Project - August 2011
- Indonesian - FESA - Cyclone Smart - 2011
- Mandarin - FESA - Cyclone Smart - 2011
- Thai - FESA - Cyclone Smart - 2011
- Cantonese - FESA - Cyclone Smart - 2011
- Tagalog - FESA - Cyclone Smart - 2011
- Putting Research into Practice: Developing bushfire safety messages for children - September 2010
- Hope for the Future: How cooperation with locals has transformed fire regime in Arnhem Land - September 2010
- Bushfire Safety for People with Special Needs - January 2010
- Bushfire Safety for People with Special Needs - January 2010
- Project Kindle: Applying the Conversion Model to Changing At-risk Groups Attitudes Towards Fire Safety - December 2010
- Practical Tips on Engaging Indigenous Communities - September 2009
- An Assessment of Fire Safety in Australia’s international Student Housing - September 2009
- Exploring the Bushfire Experience From a Domestic Perspective - October 2009
- A Review of Existing Fire Safety in Homes - March 2009
- Emergency Services and the Deaf and Hard of Hearing Community - September 2008
- Evaluation of the NZFSC Programmes, Promotions and Research for Maori - September 2008
- Metadata Analysis of the NZFS Commission Contestable Research Fund - September 2008
- Smoke from Wildfires and Prescribed Burning in Australia: Effects on human health and ecosystems - October 2008
- Tamborine Mountain Case Study: Understanding communities - May 2008
- Assessing Community Perceptions of Fire Risk: For fire services at the local level - March 2008
- Bushfire Smoke and Public Health - June 2008
- Evaluation of Firewise Programme for Year One and Two Students - February 2008
- Communities Living with Hazards - April 2008
- Bushfire Risk Perception: Perspectives of children - April 2008
- The Risks, Perceptions and Experiences of Fire Among Older People - May 2007
- NZFS Research Among People with Physical and Sensory Disabilities - February 2007
- From Fire to Foot and Mouth Disease- Safeguarding the Well-Being of Children, Communities and Workers - 2007
- Thuringowa Bushfire Case Study: Technical report - October 2006
- Guidance for People in Vehicles During Bushfires - October 2006
- Understanding Communities Living with Bushfire: The Thuringowa case study - November 2006
- The Sudanese Refugees and Fire Hazard Study - March 2006
- Fire Knowledge Research Qualitative Research Report - August 2006
- Effective Fire Safety Strategies for Pacific People - August 2006
- Accidental Fire Fatalities in Residential Structures: Who is at risk? - October 2005
- Understanding Communities: Locality remains important - July 2005
- Human Behaviour Contributing to Unintentional Residential Fire Deaths 1997-2003 - February 2005
- Social Resilience to Bushfire Hazard - October 2004
- Living with Threat: Bushfire communities - March 2004
- Community Engagement- Weather Matters in Indigenous Communities - September 2003
- Vulnerability and the Translation of Safety Knowledge - February 2002
- Hospitalisation for Non-fatal Injury as a Result of Unintentional Domestic Fire Incidents - December 2002
- Fire Incidents Resulting in Deaths of New Zealand Children Aged Under 15 Years 1991-1997 - September 2001
- Fire Incidents Resulting in Deaths of New Zealanders Aged 15-64 Years 1991-1997 - September 2001
- Fire Incidents Resulting in Deaths of New Zealanders Aged 65 and Older 1991-1997 - March 2001
- Fire Incidents Resulting in Deaths of New Zealanders Aged 65 and Older 1991-1997 - March 2001
- Unintentional Fire-related Childhood Injuries in Auckland Resulting in Hospitalisation or Death - June 2001
- Improving the Fire Safety Knowledge and Practices of Vulnerable Groups - June 2000
- Determining Effective Fire Safety Strategies for Maori - August 2000
- Social and Economic Deprivation and Fatal Unintentional Domestic Fire Incidents in New Zealand 1988 - 1998 - August 2000
- International Students and Fire Safety Awareness: An initiative towards meeting the challenge of community, industry and cultural expectations -
